Change on Purpose

Breakthrough doesn’t just happen.
It emerges where passion meets intention.

STEVE FREDLUND – Humanitarian, Speaker, Author, Breakthrough Expert, Recovering Actuary

Trusted by
Costco
2. RBC Wealth Management
Kent Corporation
SHRM
Society of Actuaries
Iowa Hospital Association (IHA)
National Association of Credit Union Chairs (NACUC)
"Steve changed my life and its purpose.

I’ve watched a ‘cold room’ become charged with purpose due to his comfortable delivery, groundbreaking ideas and sheer force of personality.”

Shaun Johnson
The Big Band Experience & Tonic Sol-fa

Working hard and doing everything right leads to good yet ordinary results

It's only when we change on purpose that we unlock the extraordinary

Keynote speaker and breakthrough expert Steve Fredlund spent most of his life working hard and doing everything right, which created a stable, good life.

He was a normal guy—married his high school sweetheart, built a career in risk management, and actively volunteered in his community.

But at age 39, this “normie” ventured outside the United States for the first time, finding himself in Rwanda. There, he touched the extraordinary and discovered the power of doing The Unright Thing.

Today, he inspires audiences to break free from defaults, expectations, and ‘shoulds’ by learning to Change on Purpose.

In doing so, they not only navigate uncertainty with renewed energy but also open the door to a richer, more fulfilling life and work.

Steve was amazing! He held the attention of every employee.

We WILL hire him again for future corporate events.”

Costco
Bill Eshleman
Costco

Keynotes

Keynote #1

Change on Purpose: The Path to Extraordinary Fulfillment

While working hard and doing everything right may lead to a stable life, it often produces merely good—or even ordinary—results.

In this keynote, Steve Fredlund invites you to break free from routine and embrace Change on Purpose.

Through engaging storytelling, humor, and actionable strategies, he shows you how aligning your everyday choices with your deepest purpose unlocks breakthroughs that lead to lasting, extraordinary fulfillment in both life and work.

Keynote #2

Change on Purpose: Building Teams for Extraordinary Breakthroughs

When team success relies on routine practices, the results “good” and “fine.”

In this keynote, Steve Fredlund shows you how to build teams that are not only skilled, but also aligned by purpose.

By embracing Change on Purpose, you can transform ordinary groups into dynamic, engaged teams that break through barriers.

Steve reveals practical strategies to identify and nurture team members who share a clear vision and values, fostering an environment where intentional collaboration drives innovation and breakthrough performance.

Keynote #3

Change on Purpose: Cultivating a Culture of Intentional Breakthroughs

Organizations that stick with what’s always worked often settle for safe, predictable outcomes.

In this keynote, Steve Fredlund challenges leaders to reimagine their culture by embracing Change on Purpose.

With clear, actionable strategies, he shows how aligning leadership, innovation, and values around a purpose-driven vision transforms challenges into catalysts for breakthrough success.

Learn how to foster an environment where every decision is an intentional step toward a future defined by extraordinary growth.

Testimonials