Click HERE to access the public BRL Facebook group


Thank you for stopping by!

Please watch the welcome video to learn about "Black Rhino Living"

If you would like to start living a life that is more fulfilling, but you're not sure how to do it or even what that means for you, then you have come to the right place. 

Public Facebook Group

Connect with others who are intentionally pursuing their most fulfilling lives (or longing to do so):

PUBLIC FACEBOOK (access HERE): Everyone is invited to join the discussion in our public Facebook group; or just read the thoughts of others and be inspired to live your most fulfilling lives. Regular Facebook Live videos are posted here to give you even more to consider and engage with.


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Happy Thanksgiving, New Coaching Opp, and Black Friday Sale (Nov. 28, 2019)

Happy Thanksgiving friends! I hope you intentionally do at least one thing today that moves you toward your most fulfilling life. Sit by someone at dinner who brings you life; throw a snowball at a kid; say a kind word; receive a kind word; send someone home with leftovers. Whatever that means for you, I hope today is a day of intentionality.

I have just finalized my new coaching program. Due to some cool opportunities, I am no longer able to commit to ongoing structured coaching with standing meetings. Instead, I have shifted to more frequent, but electronic coaching using email and other tools along with an occasional, less structured visit by phone, video, or in-person. The added benefit of this is I can take on more clients and drop the rates significantly. If you want info on what this could look like, or want to try it for free, please let me know. I have put together a 2-3 minute video from four of my clients who were gracious enough to share a bit about their experience. Please check it out HERE.

This is an especially good time to check it out as I am having a "Black Friday" sale right now. If we agree to do some coaching by end of day Sunday, you will get 25% off the coaching rate. With all the "things" you can buy for yourself or others, maybe consider investing a bit in your own personal growth. I can be your coach, consultant, mentor, confidant, accountability partner, or whatever you need; whether that is for personal, career, executive, small business, nonprofit, speaking, or more. It's hard to explain the value of personal coaching until you have had it; check out that video for a few endorsements. You can find out more about the coaching in the "coaching-speaking" of

Finally, if you are not already, connect with us through the Black Rhino Living Facebook Group (click HERE to access it).

Keep living your best life... or at least moving in that direction.

Steve Fredlund


Coaching & Speaking

Steve 5

Watch 2-3 minute promo video HERE

I am available to be your coach, consultant, mentor, confidant, accountability partner, or whatever you need; whether that is for personal, career, executive, small business, nonprofit, speaking, or anything else you think I can help with.

Unlike traditional live coaching, in this program most of our communication will happen electronically through email and direct messages; this includes providing analysis, research, insights, resources recommendations, and other support. This electronic approach is a bit unorthodox, but it is needed because my schedule demands significant flexibility and it is very difficult to commit to structured meeting times; this also allows me the time to think and research more deeply on your behalf. Ultimately, it also drives costs down considerably. However, you do have the option to have some live support that includes in-person, phone, or video call discussions.

A shared document will be created to capture communications, insights, decisions, and other important information; we will decide together how comprehensive to make this document. This will also include the status for hours billed and balance remaining; notifications will be sent when the balance reaches agreed upon thresholds. There must be a positive balance to provide support.

The coaching package includes electronic support (email, messaging, research, etc.). Rates vary based on hours of support purchased (payable in advance)

  • 2-4 hours: $70/hour (responses guaranteed within 48 hours)
  • 5-9 hours: $60/hour (responses guaranteed within 36 hours)
  • 10+ hours: $50/hour (responses guaranteed within 24 hours)

Live support (phone, video chat, in-person) is available but time counts double. Upon request, unused hours reimbursed at 80% of purchase price (20% for administrative fee). If no coaching used for 30 days, a 5-day notice will be given then reimbursement will occur (80% rate).

There are discounts for nonprofits as well as members of certain Chambers of Commerce (North 65, Mora, and North Branch).

There are also discounts for group coaching, ranging from 30% off for two people to 70% off for a group of 7 or more.

All of this can be customized to meet your needs and schedule.

Want coaching but don't live in Minnesota? No problem! Through Zoom video conferencing, we can do coaching anywhere—in fact, two of my clients are in Germany. 

We can do a free consultation and then decide if it seems like something to move forward with.

Connect With Me


I have spoken to numerous associations, conferences, gatherings, and companies about Black Rhino Living (BRL) and many other topics.

Most people want "more" out of life, but only some know what that means, and even fewer are taking intentional steps. In my Black Rhino Living talk, I share insights about life I gained from my experiences on safari in East Africa. I invite each person to see their life as an epic adventure, clarify what their most fulfilling life would look like, and intentionally pursue this life they envision.

Bill Eshleman from Costco said, "Steve was amazing. His down to earth message held the attention of all 300 employees. From new hire hourly employees to 35+ year salary managers. The Black Rhino Living message was well received. I received several complements and was thanked several times for hiring Steve. We will hire again for future corporate events."

Click HERE to watch a 45-minute draft of the BRL talk which has since been tightened up and is modified to fit the audience.

If you'd like to talk with me about sharing at your next gathering, please reach out.

Depending on location, event, and specific needs, my speaking rate ranges from FREE (for small nonprofits) to $2,000 for larger organizations (plus travel expenses).

I am highly professional, easy to work with, and committed to giving you maximum value for your event.

Connect With Me

I love helping organizations get clarity to improve their performance, strategy, purpose, and outcomes. My process is always personalized, but in general, I have helped organizations in the following ways:

  1. Clarity Intensives: 2-3 hour sessions where I grill the leadership with question after question in an effort to understand the core issue they are facing. These sessions are usually focused around a single problem, but sometimes are done to help clarify vision, mission, purpose or core values.
  2. Strategic Planning: These sessions range from 2 hours to several days depending on what the group is trying to accomplish. Significant efforts are often accompanied by supplemental input (surveys, video calls, etc) to help paint the full picture.
  3. Leadership Coaching: I have several leaders of organizations who I coach on a regular basis (typically twice per month) to help them sort out the various issues they face every day.
  4. Organizational Training: I can address an entire organization (or separate teams) on how critical clarity is for success in their careers and lives.

I would love the chance to discuss how I can customize a solution to your unique situation.

Connect With Me


Steve has certainly changed my life and its purpose. He is the rare individual who navigates complex topics with ease… who can impart groundbreaking ideas with charm and subtlety, allowing participants to remain open to his unique message.  I’ve personally witnessed a “cold room” become charged with purpose, due in no small part to delivery as well as sheer force of personality.  I’ve observed Steve in front of hundreds of strangers, in formal rounds and in small peer groups and noticed in each a man who masters the resonant art of communication with an unparalleled grace.

Steve is a charismatic visionary who has an amazing ability to listen, question and utilize his great sense of humor to lead others to new perspectives and positive results. I have known Steve for more than 25 years, he is a natural collaborator, who consistently ensures that each individual feels their frame of reference is respected and valuable. He knows how to share his intelligence, love of learning, analytical and strategic skills in an interesting and fun manner. There is a Chinese proverb that immediately brings Steve to my mind, “When the winds of change blow, some people build walls and others build windmills.” Steve is a builder of “windmills”, a builder of ideas and actions that transform minds, people, and produce results. I strongly recommend Steve to any organization that needs assistance with ensuring positive transformation, change and innovation.

Compassion, wit, and an incredible ability to listen and communicate — Steve never ceases to amaze me with his ability to genuinely and deeply connect with people.  His integrity, honesty, and inspiration are palpable when he speaks, which establishes a sense of trust and motivation for his audience.  Steve is an incredible speaker and a deeply compassionate soul who views the world through a large, wide-angle lens.

I have seen few with Steve’s unique ability to take complex issues with many layers, drill down to the core, and walk people through a step by step plan to reach their objective. Steve’s gift for analytics allows him to take large concepts with overwhelming amount of data and find meaning at the core.  His charisma and sense of humor make him interesting and fun to follow as he helps you find meaning in the sea of data.  Steve has a likable personality people are drawn to.

It has been my pleasure to know and work with Steve for many years on a personal and professional level. Beyond demonstrating the highest levels of professional competency and integrity, Steve’s leadership skills and lifelong learning commitment are apparent. He has consistently demonstrated the unique ability to serve strategically with a true spirit of service to others. The proven result is consistent long term organizational success with each endeavor. I have the highest regard for Steve in all respects.

My experience working with Steve Fredlund has always been positive. Steve combines the analytical, the practical and even the humorous in a masterful way. He is about acurate data points, answering the deep why questions, as well as sharing practical application. Steve has a great public speaking style that takes systems thinking and complicated processes and makes them digestible for the listener. I highly recommend considering Steve Fredlund for your organizations analytical needs.

Steve is a rare talent. In an increasingly complex world, Steve has an uncanny ability to separate the signal from the noise and let the data and facts tell the story. Moreover, the clarity with which he delivers information to a broad range of audiences is superb. Having a short conversation with Steve on a complex topic, you will walk away feeling like an expert.

Steve Fredlund is a reliable problem solver. He is both creative and analytical.   He enjoys trying new things, but will put in the research ahead of time, and isn’t afraid to ask questions, and get advice along the way, to increase the chance of success.  With his actuarial background he can dig into the nitty gritty, and is very detail oriented, but also does well working with the big picture in mind.  Steve is an excellent communicator.  He is especially adept in group discussions and interviewing, and has years of experience speaking in front of large groups, on podcasts, and the radio.

I have had the privilege of working with Steve Fredlund in many settings – large groups, small groups, cross-cultural settings and one on one.  Steve constantly brings excellent content.  His warm, friendly style engages with audiences of all ages.  He’s comfortable talking with a group of national leaders in Rwanda, Africa or training a group of Our Response volunteers in East Central Minnesota.  With natural leadership and an easy smile he makes the necessary inroads required for passing along important information.  If you are looking for a speaker who knows how to deliver, Steve is someone to seriously consider!

Steve Fredlund is a gifted leader, visionary and organizer. I saw him begin a ministry from scratch that impacted the lives of hundreds of children in Rwanda. I highly recommend him as a speaker, coach and consultant.

Steve puts his passion into action. He has an ability to energize a group of people together who share a dream and begin a movement that turns the dream into a reality.

Steve is an engaging speaker who brings a strategic, hopeful perspective to audiences. His enthusiasm and hard work created an impactful presentation for our Annual Conference.

Meet Steve Fredlund


More than anything, I want to help people (and myself) live their most fulfilling lives.

Most of us have never really considered what our most fulfilling life would be; we tend to accept our lives as they are, just trying to get through it with some moments of joy. Inspired by my first trip to East Africa, I developed "Black Rhino Living" as a perspective that rejects the idea that we just have to accept things as they are.

Career & Education: For 30 years, I brought clarity and innovative analytical solutions to several large corporations (Allianz, Medtronic, Thrivent, 3M). I hold a degree in mathematics and an MBA with emphasis in nonprofit management; I am a Fellow of the Society of Actuaries and certified in Strategic Workforce Planning. My most prolific roles included actuarial, capital markets hedging, and workforce analytics.

Non-Profit: In late 2009, I co-founded Our Response, a non-profit focused on improving the quality of life for communities in northern Rwanda. As volunteer Executive Director, I have led four trips to Rwanda and raised more than $2 million to move these areas toward self-sustainability. I have also served on six nonprofit boards, helping all of them develop a clear and compelling vision with aligned strategies.

Personal: My wife Tracy and I have three grown children. I love playing and teaching poker, podcasting, enjoying Minnesota sports, and hanging out with family and friends; especially if it gives me the opportunity to learn more about each other.

Connect With Me

  • 651-587-5435