Thank you for stopping by!

Please watch the welcome video to learn about "Black Rhino Living"

If you would like to start living a life that is more fulfilling, but you're not sure how to do it or even what that means for you, then you have come to the right place. 

Best place to start?
Join the Brand New
Black Rhino Living Community!

The first 50 people can join for $4.99/month (75% off the regular $19.99/month cost)! Plus you have 3 days of a FREE trial to check it out!

Click HERE to start or get more information below. 



Black Rhino Living:
Pursuing Our Most Fulfilling Life

Interviews with interesting people who are living a fulfilling life and experts with insights into how we can do that ourselves.

COMING SOON (September)

DSC_0214 (2)

How would you like to connect with other people from around the world who are desiring to live their most fulfilling life?

Well, now you can!

We have formed an on-line community filled with wonderful people, great content, and authentic discussions... with more added every day!

You can connect and engage in may different ways on many different topics, all geared toward helping you live your most fulfilling life.

The full price to join this community is $19.99/month, but we are making it available for $4.99/month to the first 50 people. This is not just an introductory rate; and you still get a FREE trial.

Remember, we want to help each other pursue our most fulfilling lives. We need your insights and experiences to add to the conversation,

Start My Free Trial

Learning 2

In addition to the free podcast and social media posts, there will be a lot of content and access to experts through the BRL Community membership. This includes live chats with Steve and others who can provide great insight and engage in inspiring conversations.

Some of this information will be formalized into specific courses. For example, a course is currently being finalized to help Small Business Owners get the clarity they need for the breakthrough they want; it's working title is "Let's Clear This Up!" and should be available to all members (included in the cost of membership) by the end of September.

And because this is a community, you tell us what you need more support with and we will do what we can to help you out.

Start Free Trial of BRL Community


Steve 5

I love working 1:1 with individuals to really cater the coaching to what they need to move toward their most fulfilling life.  Perhaps it is defining what "success" means for life, career, business, or nonprofit.  Or perhaps providing specific insight or accountability for a particular problem.  

Once we establish the goals for our time together, I will help you dig deep to clarify the issue and figure out a path toward greater fulfillment.   

Individual coaching is billed monthly with no long-term commitments. You stop whenever you have realized the value you are looking for.

The program used for most clients includes two, 1-hour sessions each month supplemented by detailed meeting notes and unlimited email access. The cost for this 1:1 coaching is $350/month with no long-term commitment; there are discounts for members of different groups.

All of this can be customized to meet your needs and schedule.

Want coaching but don't live in Minnesota? No problem! Through Zoom video conferencing, we can do coaching anywhere—in fact, two of my clients are in Germany. 

We can do a free 30 minute consultation and then decide if it seems like something to move forward with.

Connect With Me


I have spoken to numerous associations, conferences, gatherings, and companies about Black Rhino Living and many other topics.

I encourage each person in the audience to figure out what brings them great fulfillment and then pursue those things. I challenge them to consider who should be in the "Jeep" with them and to not get so caught up in seeking their "Rhino" that they lose sight of the overall beauty of the "Serengeti" of their life.  I encourage them to live their best life before their "Park" closes.

If you'd like to talk with me about helping at your next gathering, please reach out.

Depending on location, event, and specific needs, my speaking rate ranges from $300 to $3,000. I am highly professional, easy to work with, and committed to giving you maximum value for your event.

Connect With Me

I love helping organizations get clarity to improve their performance, strategy, purpose, and outcomes. My process is always personalized, but in general, I have helped organizations in the following ways:

  1. Clarity Intensives: 2-3 hour sessions where I grill the leadership with question after question in an effort to understand the core issue they are facing. These sessions are usually focused around a single problem, but sometimes are done to help clarify vision, mission, purpose or core values.
  2. Strategic Planning: These sessions range from 2 hours to several days depending on what the group is trying to accomplish. Significant efforts are often accompanied by supplemental input (surveys, video calls, etc) to help paint the full picture.
  3. Leadership Coaching: I have several leaders of organizations who I coach on a regular basis (typically twice per month) to help them sort out the various issues they face every day.
  4. Organizational Training: I can address an entire organization (or separate teams) on how critical clarity is for success in their careers and lives.

I would love the chance to discuss how I can customize a solution to your unique situation.

Connect With Me


Steve has certainly changed my life and its purpose. He is the rare individual who navigates complex topics with ease… who can impart groundbreaking ideas with charm and subtlety, allowing participants to remain open to his unique message.  I’ve personally witnessed a “cold room” become charged with purpose, due in no small part to delivery as well as sheer force of personality.  I’ve observed Steve in front of hundreds of strangers, in formal rounds and in small peer groups and noticed in each a man who masters the resonant art of communication with an unparalleled grace.

Steve is a charismatic visionary who has an amazing ability to listen, question and utilize his great sense of humor to lead others to new perspectives and positive results. I have known Steve for more than 25 years, he is a natural collaborator, who consistently ensures that each individual feels their frame of reference is respected and valuable. He knows how to share his intelligence, love of learning, analytical and strategic skills in an interesting and fun manner. There is a Chinese proverb that immediately brings Steve to my mind, “When the winds of change blow, some people build walls and others build windmills.” Steve is a builder of “windmills”, a builder of ideas and actions that transform minds, people, and produce results. I strongly recommend Steve to any organization that needs assistance with ensuring positive transformation, change and innovation.

Compassion, wit, and an incredible ability to listen and communicate — Steve never ceases to amaze me with his ability to genuinely and deeply connect with people.  His integrity, honesty, and inspiration are palpable when he speaks, which establishes a sense of trust and motivation for his audience.  Steve is an incredible speaker and a deeply compassionate soul who views the world through a large, wide-angle lens.

I have seen few with Steve’s unique ability to take complex issues with many layers, drill down to the core, and walk people through a step by step plan to reach their objective. Steve’s gift for analytics allows him to take large concepts with overwhelming amount of data and find meaning at the core.  His charisma and sense of humor make him interesting and fun to follow as he helps you find meaning in the sea of data.  Steve has a likable personality people are drawn to.

It has been my pleasure to know and work with Steve for many years on a personal and professional level. Beyond demonstrating the highest levels of professional competency and integrity, Steve’s leadership skills and lifelong learning commitment are apparent. He has consistently demonstrated the unique ability to serve strategically with a true spirit of service to others. The proven result is consistent long term organizational success with each endeavor. I have the highest regard for Steve in all respects.

My experience working with Steve Fredlund has always been positive. Steve combines the analytical, the practical and even the humorous in a masterful way. He is about acurate data points, answering the deep why questions, as well as sharing practical application. Steve has a great public speaking style that takes systems thinking and complicated processes and makes them digestible for the listener. I highly recommend considering Steve Fredlund for your organizations analytical needs.

Steve is a rare talent. In an increasingly complex world, Steve has an uncanny ability to separate the signal from the noise and let the data and facts tell the story. Moreover, the clarity with which he delivers information to a broad range of audiences is superb. Having a short conversation with Steve on a complex topic, you will walk away feeling like an expert.

Steve Fredlund is a reliable problem solver. He is both creative and analytical.   He enjoys trying new things, but will put in the research ahead of time, and isn’t afraid to ask questions, and get advice along the way, to increase the chance of success.  With his actuarial background he can dig into the nitty gritty, and is very detail oriented, but also does well working with the big picture in mind.  Steve is an excellent communicator.  He is especially adept in group discussions and interviewing, and has years of experience speaking in front of large groups, on podcasts, and the radio.

I have had the privilege of working with Steve Fredlund in many settings – large groups, small groups, cross-cultural settings and one on one.  Steve constantly brings excellent content.  His warm, friendly style engages with audiences of all ages.  He’s comfortable talking with a group of national leaders in Rwanda, Africa or training a group of Our Response volunteers in East Central Minnesota.  With natural leadership and an easy smile he makes the necessary inroads required for passing along important information.  If you are looking for a speaker who knows how to deliver, Steve is someone to seriously consider!

Steve Fredlund is a gifted leader, visionary and organizer. I saw him begin a ministry from scratch that impacted the lives of hundreds of children in Rwanda. I highly recommend him as a speaker, coach and consultant.

Steve puts his passion into action. He has an ability to energize a group of people together who share a dream and begin a movement that turns the dream into a reality.

Steve is an engaging speaker who brings a strategic, hopeful perspective to audiences. His enthusiasm and hard work created an impactful presentation for our Annual Conference.

Meet Steve Fredlund


More than anything, I want to help people (and myself) live their most fulfilling lives.

Most of us have never really considered what our most fulfilling life would be; we tend to accept our lives as they are, just trying to get through it with some moments of joy. Inspired by my first trip to East Africa, I developed "Black Rhino Living" as a perspective that rejects the idea that we just have to accept things as they are.

Career & Education: For 30 years, I brought clarity and innovative analytical solutions to several large corporations (Allianz, Medtronic, Thrivent, 3M). I hold a degree in mathematics and an MBA with emphasis in nonprofit management; I am a Fellow of the Society of Actuaries and certified in Strategic Workforce Planning. My most prolific roles included actuarial, capital markets hedging, and workforce analytics.

Non-Profit: In late 2009, I co-founded Our Response, a non-profit focused on improving the quality of life for communities in northern Rwanda. As volunteer Executive Director, I have led four trips to Rwanda and raised more than $2 million to move these areas toward self-sustainability. I have also served on six nonprofit boards, helping all of them develop a clear and compelling vision with aligned strategies.

Personal: My wife Tracy and I have three grown children. I love playing and teaching poker, podcasting, enjoying Minnesota sports, and hanging out with family and friends; especially if it gives me the opportunity to learn more about each other.

Connect With Me

  • 651-587-5435