Are you struggling to find your niche as an entrepreneur? Do you find yourself constantly distracted by new ventures and opportunities, unable to focus on your core business? If so, let me tell you, you’re not alone. I’ve been there too.
As a business coach and community building expert, I’ve shared my own struggle with niching down and how I overcame my fear of missing out (FOMO) to find greater success in a recent episode of CallumConnects. And let me tell you, trying to do too many things at once can actually hinder your success. When you try to appeal to everyone, you often end up appealing to no one.
But by niching down and focusing on a specific area or group of people, you can build a stronger connection with your audience and establish yourself as a leader in your industry. My journey towards finding my niche in business coaching is a testament to the power of niching down.
I started by focusing on business coaching in general, but eventually realized the importance of narrowing down my focus to small businesses, particularly mom and pop shops and solopreneurs. I believe that investing in small businesses and helping them grow can have a significant impact on their communities.
So, how can you find your niche and pursue it with full vigor? My recommendation is to surround yourself with trusted individuals and have conversations to determine what you do well and what you do not. By doing so, you can find your niche and go even deeper into that niche to truly make an impact.
Remember, niching down is not about limiting yourself—it’s about finding your true niche and using it to build a successful and fulfilling business. As my journey demonstrates, narrowing down your focus can have a significant impact and help small businesses thrive.
So if you’re struggling with FOMO or finding it hard to focus on your core business, take inspiration from my journey and start prioritizing your niche today. Finding your niche can transform communities, and you have the power to make a difference.
About The Author
Steve Fredlund is an award-winning keynote speaker, two-time TEDx presenter, and bestselling author of Do the Unright Thing: Memoir of a People Pleaser. After decades as an actuary, executive, entrepreneur, and nonprofit founder—including leading humanitarian efforts in East Africa—Steve discovered that doing everything “right” doesn’t always lead to fulfillment or impact.
Drawing from that journey, he developed The Courage Advantage™ philosophy—centered on the everyday courage to move beyond expectation, lead with authenticity, and live in alignment with what truly matters. Through his engaging stories, humor, and practical insights, Steve inspires audiences to find greater clarity, connection, and fulfillment in both life and leadership.