At 39, I had never left the United States until I did The Unright Thing™ – leading a humanitarian trip to Rwanda.
Immersed in a culture of incredible resilience and profound community, I was confronted with a life-changing question: “What is the true impact you want to have?”
That question drove me beyond the defaults and expectations and what I “should” do.
For the first time, I understood the power of Change on Purpose – intentionally aligning my actions with my true, authentic passion.
He asked, “What is the true impact you want to have?”
As a life-long people pleaser, I always tried to want what I was supposed to want. This question gave me permission to honestly consider what I actually wanted.
This small shift has radically changed my life.
Too often in our lives, work, and leadership, we settle for the ordinary—the comfortable, the expected.
We don’t just want to break free from the status quo; we want to consciously choose a path that reflects our true passion and purpose.
The answer is simpler than you might think: intentionally create environments where we choose to Change on Purpose.
When we align our actions with our deepest intent, we spark breakthroughs that transform our lives and organizations.
By embracing Change on Purpose, we set in motion a cycle of deliberate action—paving the way for extraordinary growth and impact.
By learning to Change on Purpose, I found my true self, my purpose, and lasting fulfillment.
Now, I’m dedicated to inspiring others to make deliberate, passion-driven changes in their own lives and leadership.
The extraordinary is reserved for those who have the courage to do The Unright Thing™.
An encounter with a rare black rhino in Rwanda—proof that extraordinary moments happen when we put ourselves in a position to experience them.
An Employee of the Year award for leading a F500 company’s first capital markets hedging program—proof that playing it safe isn’t always the safest bet.
Three millions dollars raised for the humanitarian crisis in Rwanda with no major donors—proof that remarkable impact can come from the most unlikely places.
Steve Fredlund is a humanitarian, award-winning keynote speaker and author of the best-selling book Do the Unright Thing: Memoir of a People Pleaser.
He spent three decades as an actuary, nonprofit founder, and entrepreneur, pioneering new ways to lead and create impact.
Today, he translates his hard-earned insights into empowering talks that inspire audiences to Change on Purpose, unlocking breakthrough after breakthrough.
Steve brings infectious enthusiasm and humor to every stage. His ability to transform complex challenges into actionable insights is a superpower that consistently connects the dots for his audience.
By sharing strategies to rethink life, work, and leadership, he equips people to tap into their potential, spark fresh ideas, and drive unprecedented personal and professional growth.
“Steve did a great job of sharing insights that drove conversation afterward, with every team member sharing their thoughts and engaging in a meaningful discussion.”
“Steve was so easy, fun and energetic to work with! His passion is contagious, and he left the audience inspired. He related to the whole audience.”
“Steve did an awesome job speaking as the last speaker of our three-day conference. He was able to keep the group engaged, laughing, and learning for the hour.”
“Steve worked hard to understand our audience’s concerns and pain points, so he could relate his presentation to those areas, and he was spot on!”
“Steve’s message hit the mark and was the perfect wrap-up. His talk was humorous, relatable, and full of practical leadership lessons.”
“As an event planner, Steve was a pleasure to work from beginning to end. He kept our crowd laughing and entertained the whole presentation.”
“Steve Fredlund did an amazing job presenting to our management team at our Annual Meeting. His presentation was insightful, engaging, and relevant.”
“Steve was such a pleasure to work with. His presentation was inspiring, engaging, and memorable. Our members really enjoyed him.”
“Steve delivered an entertaining and motivational message. His was the highest ranking session at our three-day conference.”
“Steve is an exceptional speaker who uses wonderful stories mixed with his own personal brand of humor to totally engage his audience.”
“Steve nailed it! He had a compelling storytelling approach that pulled attendees in and kept them wanting more! His ability to connect was remarkable.”
Bring Steve Fredlund to your organization.
Most speakers would never directly share their fee OR offer discounts. So, let’s do The Unright Thing!
Steve’s standard fee is $10,000 (varies based on several factors).
Steve also provides two deeply discounted talks every month to charitable nonprofits, K-12 schools, social services teams, or other groups positively impacting our communities. If you want Steve, and have a smaller budget, fill out the form and ask about his Community Impact program.
Discover how Steve can help you Change on Purpose™ in your life, work, and leadership.
