At 39, I had never left the United States—until I did the Unright Thing™ by leading a humanitarian trip to Rwanda.
Immersed in a culture of incredible resilience and profound community, I found myself asking:
“What is the true impact I want to have?”
That moment pushed me beyond the defaults, expectations, and what I “should” do. For the first time, I saw the power of intentionally aligning my actions with authentic passion—and I realized breakthrough doesn’t happen by accident.
“What is the true impact I want to have?”
By asking myself this question, I gave myself permission to honestly consider what I actually wanted—rather than chasing what others expected of me.
That small shift changed everything.
Too often in life, work, and leadership, we settle for the ordinary—the comfortable, the expected.
It isn’t enough to simply break free from the status quo; we must choose a path that reflects who we truly are and what we’re most passionate about. The answer is simpler than you might think: intentionally create the conditions for breakthrough.
I call this my Three‑Step Breakthrough Roadmap:
When we align our actions with our deepest intent, breakthroughs happen—transforming both our lives and our organizations.
By doing the Unright Thing™ and following my Breakthrough Roadmap, I rediscovered my authentic self, ignited lasting fulfillment, and unlocked a sense of purpose I never knew possible.
Now, I’m dedicated to inspiring others to make deliberate, passion‑driven changes in their own lives and leadership.
The extraordinary is reserved for those who have the courage to do The Unright Thing™.
An encounter with a rare black rhino in Rwanda—proof that extraordinary moments happen when we dare to step off the beaten path.
Leading a Fortune 500 company’s first capital markets hedging program and earning Employee of the Year — proof that bold, unconventional moves can drive professional success.
Raising three million dollars for the humanitarian crisis in Rwanda without any major donors — proof that remarkable impact emerges from passion and creativity.
Steve Fredlund is a humanitarian, award‑winning keynote speaker, and bestselling author of Do the Unright Thing: Memoir of a People Pleaser.
With three decades as an actuary, nonprofit founder, and entrepreneur, he’s pioneered bold approaches to leadership and impact.
Today, Steve channels those hard‑earned lessons into high‑energy presentations that guide audiences through his three‑step Breakthrough Roadmap—clarify vision, get the right peeps in the jeep, and do the Unright Thing™. His infectious enthusiasm and safari‑style stories make complex challenges feel simple and actionable.
By sharing practical strategies to move beyond “fine” and reclaim authentic passion, Steve equips attendees to spark new ideas, boost engagement, and drive meaningful growth both personally and professionally.
“Steve did a great job of sharing insights that drove conversation afterward, with every team member sharing their thoughts and engaging in a meaningful discussion.”
“Steve was so easy, fun and energetic to work with! His passion is contagious, and he left the audience inspired. He related to the whole audience.”
“Steve did an awesome job speaking as the last speaker of our three-day conference. He was able to keep the group engaged, laughing, and learning for the hour.”
“Steve worked hard to understand our audience’s concerns and pain points, so he could relate his presentation to those areas, and he was spot on!”
“Steve’s message hit the mark and was the perfect wrap-up. His talk was humorous, relatable, and full of practical leadership lessons.”
“As an event planner, Steve was a pleasure to work from beginning to end. He kept our crowd laughing and entertained the whole presentation.”
“Steve Fredlund did an amazing job presenting to our management team at our Annual Meeting. His presentation was insightful, engaging, and relevant.”
“Steve was such a pleasure to work with. His presentation was inspiring, engaging, and memorable. Our members really enjoyed him.”
“Steve delivered an entertaining and motivational message. His was the highest ranking session at our three-day conference.”
“Steve is an exceptional speaker who uses wonderful stories mixed with his own personal brand of humor to totally engage his audience.”
“Steve nailed it! He had a compelling storytelling approach that pulled attendees in and kept them wanting more! His ability to connect was remarkable.”
Bring Steve Fredlund to your organization.
Fee range: $5,000-$10,000
As part of his Community Impact Program, Steve also provides a few deeply discounted presentations to charities and K‑12 schools.
Discover how Steve can help you do The Unright Thing™ to move beyond “fine” and achieve breakthrough in your life, work, and leadership.
